The Writing Edge for Business Writers: 7/12/19

Jul 12, 2019 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on what book promotion companies wish you knew.

From Penny Sansevieri: 10 Things Book Promotion Companies Wish Authors Knew

“I wish I was magic. If I had one super power it would probably be flying or you know, selling a truckload of books. It’s funny though how often authors think that book promotion companies are magic. Yes, we know a lot of stuff – it’s our business to know. But there are limits to what a good book promotion company can do for a book. Getting reviews, getting traction on Amazon are all good things, but it takes a village and it takes an author willing to dig in and do the work. That’s the real magic. But is there more to it than that? You bet. Let’s have a look at the 10 things book promotion companies wish authors knew:”

Here’s a link to my recent post titled “Writing a Book: Try what works for others first.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Ali Luke

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jenn dePaula

Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFilippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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