The Writing Edge for Business Writers: 7/27/18

Jul 27, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on storytelling for marketing and leadership.

From Syed Balkhi: Why the Best Storytellers Achieve the Most Brand Awareness

“People aren’t interested in logos, but they will stop what they are doing to hear a good story.”

From Chip Bell: Great Leaders Are Storytellers: How To Craft Great Stories

“Most leaders can learn to tell stories well, but some may find storytelling so challenging they prefer to use other approaches to leader communications. If you decide to incorporate a story into your leadership practice, you may find it helpful to structure your storytelling around three phases: context, challenge, and climax.”

Here’s are links to my recent post titled “Writing a Book: You Don’t Know What You’re in For” and my review of Don Miller’s book, Building A Story Brand.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFelippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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