You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.
This week I’m pointing you to pieces on becoming an influencer in your industry, getting a fresh perspective on a project, and getting your idea to spread.
“Many CEOs simply think of thought leadership as a marketing strategy, but it has the capacity to change an industry while expanding personal—and company—success. According to Hinge Research Institute, thought leaders can earn 14 times more than their professional counterparts. Furthermore, 93% of people said thought leadership content makes a company look more favorable.”
“A few weeks ago, I sent a long-suffering friend a rough draft of a chapter of my book, with a long disclaimer attached. ‘I have totally lost sight of what IF ANY of this is interesting. Maybe there is too much description? Or maybe there isn’t. Maybe the studies are boring or confusing. Maybe they aren’t. Maybe things are repetitive. Maybe not!’”
“More often than not we are telling our audience about an idea that is very important to us. What we want them to do is to listen, understand, and then spread our idea. What can we do during our speech to boost the chances of this spreading occurring?”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.