The Writing Edge for Business Writers: 7/6/18

Jul 6, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on finding great stories and author marketing.

From Nancy Duarte: How to Identify and Tell Your Most Powerful Stories

“When my firm helps executives craft talks that will persuade and forge bonds with listeners, we often have to help them recall or dig up latent stories that come from a deep place of personal conviction. Over the years, we’ve used effective techniques for unearthing these personal stories — which can then be cataloged, added into communications, and effectively delivered.”

From Dave Chesson: The Psychology of Author Marketing

“Convincing book shoppers to buy your book is an art form, and not a task.”

Here’s a link to my recent post about Making Your Book a Success: A Suggestion from Dan Poynter.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFelippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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