The Writing Edge for Business Writers: 8/10/18

Aug 10, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on improving your communications.

From Michael McKinney: The Communication Secrets to Get from Good to Great

“In Five Stars, Carmine Gallo states that ‘your ability to communicate persuasively is the single greatest skill that will set you apart in the next decade.’ Here’s the problem: finding people with the ability to communicate clearly and persuasively are ‘notoriously hard to find.’”

From Nancy Duarte: How to Use Your Big Idea as a Filter When Developing Presentations

“For an effective talk, focus only on one central notion: the critical takeaway you want your audience to leave with; then, surround that takeaway with other information and material that supports it.”

Wally’s Comment: Don’t limit this thought to your presentations. Use it to improve your blog posts, book chapters, and your whole book.

Here’s a link to my recent post, “Writing a Book: How to Keep Track of the Details.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFelippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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