The Writing Edge for Business Writers: 8/3/18

Aug 3, 2018 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on storytelling and how long your book chapter should be.

From Esther Choy: So, What’s Your Story? 3 Ways Storytelling Can Help Boost Your Business

“As entrepreneurs, we’re all in a perpetual ‘competitive admissions’ game. Stories connect your customers to you.”

From Julian Birkinshaw: Telling a good innovation story

“Appealing to people’s emotions helps new ideas cut through the clutter.”

Here’s a link to my recent post on how long your business book chapter should be.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFelippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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