You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.
This week I’m pointing you to pieces on the importance of writing skills and linking stories to your brand.
From Adam Bryant: Jason Fried of Basecamp on the Importance of Writing Skills
“The chief executive of a project-management software firm says that a priority in his hiring process is determining whether a candidate can write well.”
From Doug Thorpe: Link Your Brand to a Story for Greater Success
“Your business provides a great product or service, right? What sets you apart from the next guy? Study successful brands, and you’ll see they each link their brand with a story. Doing so generates more than simple interest; it connects with their clients’ unconscious minds.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.