The Writing Edge for Business Writers: 10/7/16

Oct 7, 2016 | Resource Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on storytelling, the one unbreakable rule in business writing, and how to maintain momentum when you’re writing a book.

From Donna Brighton: Storytelling Is the Programming Language of Culture

“Stories are the programming language of culture. The stories people share in an organization reinforce the underlying beliefs and assumptions that shape the culture. To shift culture, reprogram it with new stories.”

From Tucker Max: The One Unbreakable Rule in Business Writing

“This is what we deal with every day in the book-publishing company I founded. The authors we work with generally aren’t professional writers, but they want to share their ideas with the world. When we started out, we thought the most important service we could provide was saving them time in getting those ideas down. But more than that, we found, they really needed help seeing exactly what wisdom they have that’s useful to other people, and then framing that around their audience, not themselves.”

From Debbie Young: How to Keep Your Momentum Going When Writing a Book

“Indie authors – how do you keep your momentum going when writing a book? When French novelist Celine Jeanjean, based in Hong Kong, put this question to the hive on ALLi’s Facebook forum, a terrific list of suggestions quickly appeared from our members, who are self-published authors from all over the world. See if any of these will work for you – and feel free to add your own top tips via the comments box at the end!”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Frances Caballo

Jane Friedman

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence