The Writing Edge for Business Writers: 7/22/16

Jul 22, 2016 | Resource Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on promoting your book, earning out your advance, and controlling your inbox.

From Joel Friedlander: Book Promotion: Do This, Not That – Interview with Pamela Beason

“Each month, I gleefully share my screw ups in the hopes that others will learn from my mistakes. I hope you find “\’Do This, Not That’ helpful. But am I alone in this? No. This month, I have interviewed Pamela Beason to hear what she has tried, what didn’t work, and what she would like to have done instead.”

From Chip MacGregor: Ask the Agent: What if my book doesn’t earn out?

“Someone wrote to ask, ‘Is it a big deal if my book doesn’t earn back its advance? What percentage of books earn out? And does a publisher lose money if a book doesn’t earn out?’ I frequently get questions about advances, and to answer them I need your patience… Let me answer this with hard numbers, so that I can make my case. It will take a couple minutes to run the numbers.”

Frances Caballo: 9 Lessons for Moving Forward – Control Your Inbox

“You look at your inbox, and there are all these catchy email headlines tempting you to open them, take yet another course, buy yet another product. Don’t get me wrong. I don’t begrudge successful author entrepreneurs or social media experts with enticing offers. I also use email marketing and hawk my books and services from time to time too. But last week it just seemed like too much. Let me give you some examples of the headlines in my inbox:”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence