The Writing Edge for Business Writers: 7/8/16

Jul 8, 2016 | Resource Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on backlink strategies that still work, a new seminar workbook format, and book marketing tips from experts.

From BloggingPro: 8 Strategies to Try for Effective Backlinks Through Blogging

“If you’re like thousands of other bloggers who are confused about what Google likes and hates, here are some backlinking strategies that still work like a charm to bring more online attention to your blog.”

From Gordon Burgett: A very new format for a seminar workbook…

“The rationale: I knew that all of my attendees were writers, they used computers daily, understood how to find websites, blogs, and could figure out the free-book code. Therefore all I had to do was explain the media or means needed, where the items could be found, the links or addresses for each, and what the resource references referred to. I gave them the instructions needed in the first two paragraphs, where the program was going in the next two, and the broadest of explanations of what the four sections to be covered in the text that followed. That took a minute or two to re-explain at the beginning of the presentation, but then I could focus on the most important ways columnists might earn more and live happier.”

Wally’s Comment: As I slipped item above into this week’s post I realized that I’ve been taking Gordon’s advice for about 25 years. Thanks, Gordon.

From Frances Caballo: Book Marketing Tips from Industry Experts

“I decided to contact some expert book marketers to glean their advice and this is what you’ll read below is their best advice.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence