11/16/12: The Writing Edge for Business Writers

Nov 16, 2012 | Writing A Book

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to pieces about creating a list of your best posts, having a business plan, a guide to content marketing, and social media marketing explained.

From Pro Blogger Darren Rowse: Curate a Best-Of Post that Gets Read, Used, and Shared
“If you haven’t compiled a best-of list of your most-loved posts yet, you should.”

From Judy Collins: Three Self-Published Author Mistakes that Hinder Financial Success
“While we can learn from our mistakes, we don’t have to. In life, we don’t know what we don’t know, and most authors do not know the book business in order to make their books attract a strong fan club and sell well. If an author just writes without a strategy, without professional help at the beginning instead of an edit at the very end, she’ll miss out on getting fan help and the sales she really expects.”

From Demian Farnworth via CopyBlogger: What The New Yorker Magazine Can Teach You About Content Marketing that Works
“Well, today is your lucky day. In a few moments you’ll know not only how to write content that engages, but also positions you as an authority in your space and dominates in the search engines.”

From David Meerman Scott: Social media marketing explained in 61 words
“You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.” [There it is, but follow the link for a longer, video version. ~ WB]

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Anna DeStefano’s Paper.li Newspapers

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