This Post is for Ed

Jan 4, 2012 | Better Blogging

I tell blogging clients to write to real people. I wrote this post to Ed.

Ed’s just getting started blogging to his customers and he does what a lot of bloggers do. He writes to a generic demographic description of a generic target customer. You won’t get power into your posts that way.

Write to an individual person, one with a name and a history and bad habits. You’ll get more energy and purpose into your posts. You’ll be more likely to answer the questions and solve the problems that real readers have, too.

The only danger is that you’ll put in some personal details about the actual person you’re writing to. I do that all the time. When I edit, I take those out, just like I did today.

Bloggers Bottom Line

You’ll get more business-building emotion into your blog posts if you write each post to a specific person about a specific issue.

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