You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.
This week I’m pointing you to pieces on creating a newsletter with your blog and keeping your content safe from plagiarists. Plus, I’m pointing you to a post from a superb blogger titled “How to Write a Blog People Want to Read.”
“Some of the most successful bloggers do something interesting: they create an email newsletter to go along with their blog. Despite changes in digital marketing strategies, email is still an extremely useful tool for generating leads and driving conversions.”
“You burn the midnight oil to find the right words to deliver your message, and suddenly someone decides to enjoy the fruits of your labor by using your writing without your permission…Is it fair? Of course not! This is a good reason to take the necessary precautions long before someone casts doubt on the fact that you wrote it.”
“This is the 5th anniversary of my blog! With over a half million views last year and near the top of almost every list of best leadership blogs, it has been successful beyond anything I had imagined. And so, I’ve decided to pass along some of the lessons I’ve learned about how to write a blog people want to read.”
Wally’s Comment: Jesse not only writes a super blog, she also experiments with things to figure out what works best and what doesn’t. In 2012 I wrote a post praising her blog. She’s honed her blogging craft since then, but here’s what I wrote at the time.
“I imagine her process as something like an archeologist, taking time to gently brush away everything that obscures her point and then very carefully holding it up and turning it so the rest of us can see it clearly.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.