Here’s a simple truth. Writers read books about writing. Business people read books about business.
I write this blog for business people who want to help their career by writing more effectively. I know you won’t read a lot of books on writing, so I try to select books that meet two criteria.
- They will help you improve your business writing.
- They are written so you get the maximum benefit in the minimum time.
Here are the books I’ve recommended so far.
- Made to Stick
- Words that Sell
- POP!: Create the Perfect Pitch, Title, and Tagline for Anything
- Influence: The Psychology of Persuasion
- The Story Factor