The Writing Edge for Business Writers: 3/18/16

Mar 18, 2016 | Profit

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on your Amazon Author Central page and the numbers behind a solid author platform.

From Carla King: How to Optimize Your Amazon Author Central Page

“Your Amazon Author Central page is your home page on the world’s largest bookstore, yet most independent authors don’t take advantage of it. On it, you can share your biography, photos, feeds to your blog, videos, and tour events. Your author central page lets you manage what buyers see on each of your book pages, improves search, lets you track sales, connect with readers, and contact Amazon directly to solve issues with your account. Here’s how to sign up and maximize its impact.”

From Amanda Luedeke: The Numbers Behind an Author Platform

“But more and more, platform is becoming THE way to secure a book deal. This is because while writing can be fixed or edited and the idea can be tweaked, platform has to happen organically. It can’t happen by chance. It can’t be bought. It’s about hard work over a period of time and it’s something that only the author can bring to the table. So what do impressive social media stats look like?”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence