Category: Profit

Book Marketing: Hometown Reads

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Writing a book is hard work. My clients spend a year or more of concentrated effort writing their books. Then it’s time to promote the book and use the book to promote their businesses. It’s not easy. Then they have to market the book. That’s hard work, too. Nobody knows that better then Becky Robinson. Since 2012  »  Read More

The Writing Edge for Business Writers: 5/20/16

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more  »  Read More

The Writing Edge for Business Writers: 3/18/16

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more  »  Read More

Learning from the Guinness Book of World Records

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It all started with a bad day hunting. On November 10, 1951 Sir Hugh Beaver went bird hunting with friends. Sir Hugh was avid hunter and a fine shot, but that day ended with an empty game bag. He said the reason was that the golden plovers were the fastest game birds in Europe. His companions disputed the fact. The  »  Read More

What your book will not do for you

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How much money will you make from selling your book? Dana Beth Weinberg is one of the savviest writers there is on the reality of book publishing. Recently she did a wonderful post titled, “The Trouble with Indie Math in Today’s Ebook Market.” Dana conducted a reality test on numbers from the  »  Read More

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