The Writing Edge for Business Writers: 5/20/16

May 20, 2016 | Profit

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on doing your own pr, cringe-less self-promotion, and book marketing myths.

From Cheryl Conner: First Time Author: ‘How I Got My Own Press And Interviews With Luminaries Like General Petraeus’

“This first time author, Deep Patel, has just released his first book, A Paperboy’s Fable, and is at work on a second, The Gray Veil. At age 17 he’s already served as a script editor and creative consultant for a comedy (She Wants Me, produced in 2012 by Charlie Sheen). In his book and in the follow up press he has interviewed 15 industry luminaries and has gained PR traction with leaders such as Ariana Huffington, Mark Cuban and former CIA director General David Petraeus.”

From Kimberly Dana: 10 (Practically) Cringe-less Self-Promotion Ideas for Authors

“Touché. Self-promotion is fraught with the cringiest of awkward moments, but my more experienced comrade was right. Combing the social media circuit in search of friends, followers, and readers isn’t just necessary; it’s an integral part of the average author’s day. I consoled myself with one small, comforting thought: I can at least be smart about it.”

From Jennifer Kahnweiler: Do you buy into these book marketing myths?

“If you are an author or aspiring author you probably know that marketing your book is as important, if not more important than writing the book itself. Last month, Stephan Dietrich, Managing Director of my German publisher Junfermann asked me to share some ideas about book marketing at their first book marketing workshop for authors. I drew from my own experiences to highlight what I titled the ‘7 Myths of Book Marketing.'”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence