The Writing Edge for Business Writers: 9/1/17

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing. Some weeks there are more pointers than others.

This week I’m pointing you to pieces about marketing on Amazon.

From David Kudler: Mining Gold: Taking Control of Your Metadata

“Admit it: when you read the word metadata, your eyes glaze over. But to an indie author/publisher, metadata is probably the most important part of your book — aside from the book itself, of course. Let’s talk about what metadata actually is, and how you can use it.”

From Penny Sansevieri: Amazon Keywords Can Make or Break Your Book Sales

“Amazon is always changing. This means that your Amazon keywords may not be as effective as you would like. Your Current Amazon Keywords May Be Obsolete They may even be out of date. Where keywords on Amazon used to be a ‘set and forget’ marketing effort, now with more than 4,500 books being published daily, things change more quickly than ever. While we suggest updating them quarterly, at a minimum, you may find that keyword recommendations are changing more frequently, sometimes monthly or even weekly.”

From Joel Friedlander: Discoverability: Go Wide

“But metadata, important though it is, is only one way for your book to be discovered. It helps match up people’s queries, whether using a dedicated search engine or, or a search on a retailer’s site.”

From Frances Caballo: Amazon Book Marketing Tips with Dave Chesson

“I recently interviewed Dave Chesson of as part of the Conversations with Frances series. Dave was lively, funny, down-to-earth, and incredibly informative. He may understand Amazon better than Amazon itself. If you want to learn how to make your books rank higher on Amazon, listen to this interview and be sure to visit his website.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Alliance of Independent Authors

Frances Caballo

Jane Friedman

Jerry Jenkins

Joel Friedlander

Joanna Penn

Melissa G. Wilson

Men with Pens

Merce Cardus


Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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