You're a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career....
Profit
The Writing Edge for Business Writers: 3/6/15
You're a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career....
The Writing Edge for Business Writers: 2/27/15
You're a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career....
Authorpreneurship
"Authorpreneurship" was the title of an article in the Economist that included this: "Standing out as a book writer today requires more than a...
Don’t let author fatigue sabotage your success
Author fatigue, the silent success killer Writing a book is hard work. When you finish the writing and the editing, it's natural to feel that you...
Will the online course be the new book?
"The online course is the new book." Brian Clark said that. Brian is a savvy guy, so when he says something, I pay attention. The comment came as...
Books don’t sell books
The headline in the Detroit Free Press tells of a hope that many have had: "Self-published author aims to make writing pay." Here's a summary of the...
Business book authors and Kindle Unlimited
The headline is a tad strident: "For the Indie Writers of Amazon, It's Publish or Perish." But David Streitfeld does a good job of explaining the...
Selling your book: 30 seconds and counting
How do you decide to buy a book? Think about the last business book you bought. The odds are that some combination of three things triggered the...
Writing Slogans
"When it rains, it pours." Recognize that? Morton Salt has been using that slogan since 1913. It's one of the Top Ten Advertising Slogans of 20th...