I help people who want to write a business book they can be proud of without wasting valuable time learning the details of book writing and publishing.



My authors are men and women who have developed a strong expertise or point of view. They already have a full plate of work and personal commitments, and they want to write a book to sharpen their personal brand and build their reputation. If this sounds like you, book a Get Acquainted Session to get started. 



You bring knowledge of your topic and the people who will buy and read your book. I bring my experience of more than fifty years of writing and more than 20 years of coaching. I help you:

  • sharpen your thinking about your book, your ideal reader, and the market so you can write the best book possible to achieve your goals.
  • develop a unique writing plan so you’re more likely to get the writing done and fit the book project into your life.
  • navigate the process and pitfalls of the writing and publishing processes so you avoid costly and time-consuming mistakes. 
  • eliminate unnecessary material and identify what you should add to write your best possible book.
  • create a reader-friendly book.
  • stay the course and get the book done in a way that will make you proud of your work and yourself.

Ready to find out more? Visit click here to set up a Get Acquainted Session


Wally was exactly what I needed to help juggle my busy schedule and turn my jumbled thoughts, experience, and expertise…into a well-organized, well-thought-out, book that I can be proud of! He is a true professional and is a joy to work with. Like many great Coaches, he has a way of bringing out the best in you. I highly recommend Wally for any book writing project.”

~ Grafton Milne
Childcare Center Success: How to maximize profits and minimize mistakes


“He is an excellent coach with years of experience writing, authoring, and publishing. Wally also saved me from time-consuming, mistakes with editors and publishers along the way. You will get the whole package with Wally; consulting, advice, coaching, writing, editing and all with a brilliant sense of humor.”

~Melissa Lamson
The New Global Manager


“Your reaction to my writing was game-changing. This is one of your greatest strengths and perhaps most useful to me in our work together.”

  ~ Blaine Strickland
thrive: Ten prescriptions for exceptional performance as a commercial real estate agent adapt: Disruption is coming to commercial real estate brokerage. Are you ready?


“You have been a book coach extraordinaire and an expert book-project manager. Thank you for your insight, patience, and phenomenal skill in all things book writing and life in general.”

~Suzi McAlpine
Beyond Burnout


What I didn’t expect was the impact he would have on how I think through problems and approach my work.   Always brutally honest but encouraging; challenging but supportive; Wally has been exactly what this first-time author needed!”

~Susan Finerty
Master the Matrix

Like what you hear? Click here to set up your very own Get Acquainted Session.


Most of my clients don’t know what they don’t know about the writing and publishing process. 

Every client’s situation is different. Part of my job is to help you develop good writing practices that fit your world and work for you. 

If you know your topic and potential readers, we can find help on everything else. 

Writing a book should be a learning journey. 

I choose to work only with people who want to write a great book. 

Sign Up For Blog Posts Via Email