Lots of people want to write a book. Very few people do. After writing books myself for more than 50 years and coaching other people through the process for more than 20, I’ve identified seven common reasons why people who want to write a book never get the job done. You never start it. I think this is » Read More
Category: Writing A Book
Writing Your Book Should be a Learning Journey

There are lots of reasons to write a book. You can write a book to boost your reputation and fees. You can write a book to have something to sit at the center of your marketing and service offerings. You can write a book to check something off your bucket list. Yet, there is one reason that doesn’t get mentioned » Read More
Who are you writing to?

A book is not a broadcast. Only one person reads a book at a time, and you will write a better book if you write to that one person. The trick is figuring out which person to write to. That special someone Let’s be clear about a couple of things. You should write to a real person, not an avatar, a persona, or » Read More
What most first-time authors don’t consider when they plan their book

Luanne was like many first-time authors who contact me. She wanted an accountability partner who could provide occasional advice on writing and the publication process. Karl was also like many first-time authors who contact me. He wanted someone to help him structure his book and his chapters and provide editorial help as » Read More
5 Ways to Never Finish Your Book

Many people start books that they never finish. Here’s how it works. That would-be author has a great idea. Motivation is strong. The author sets to work. Soon enough, though, the emotion drains away, and the slog begins. The would-be author comes up with excuses not to write. After a while, he or she just quits » Read More