Most of my clients have never written a book when they come to me for the first time. That means they don’t know what they don’t know. Most of us seek professional help when we know a project exceeds our abilities or the time we want to invest in it. I pay an accountant to file my taxes and he asks me questions that  »  Read More

Are you thinking about writing a business book soon? What kind of book will you write? There are thousands of business books published every year, but those books fall into only four basic categories. Here’s a review of what they are and what might make them the right kind of book for you to write. Big-Picture or Boil  »  Read More

When I was in school, the outline was king. Some teachers even had us submit outlines for review before we started to write a paper. That was appropriate and effective for college English. But after more than half a century as a professional writer, I think there’s a better way to write a book. Authors like Peter Drucker  »  Read More

Some things are predictable. Say I’m at a gathering with several people we don’t know. If they find out that I write for a living, someone is sure to ask me: “Do you think it’s true that everyone has a book inside them?” I know that question usually means, “I think I might like to write a book. Do you think  »  Read More