No one ever sat down to write a dull, boring business book. OK, then why are there so many of them? Here are things you can do to keep your book from winding up in the dull and boring bin. Compelling Content to Make It Interesting Great content is the key to a fascinating business book. Pick up any of the great business » Read More
Category: Writing A Book
Discipline is not enough to finish that book
Many writers dream of having nothing to do but write. Reality is very different most of the time. Most business book writers have to wedge writing work into an already full schedule. It’s difficult. It takes discipline. You need discipline to do the hard work when you’d rather not. It takes discipline to sit down alone » Read More
To write a better book, do these five things before you start writing
Too many business authors write their book and then figure out how to market it. If you want your book to be successful, do it the other way. Here’s what you can do to plan the marketing before you write your book. Who’s Going to Read Your Book? You probably have a rough idea in your head of who will read your book » Read More
Writing a Book: Extra Effort to Make Your Book Even Better
This past week I was talking with a woman who wanted to write a book to give her career a boost. She’d read my white paper about what it takes to get from having the thought in your head to having a printed book in your hands. That sparked a question. “I’m a subject matter expert,” she said. “Do you think I must » Read More
Three Factors to Consider for Any Book Project
There it was on the wall of the first printer I used for a booklet. The sign said: “Speed Cost Quality Pick two.” The first time I saw that, close to 50 years ago, I thought it was funny. I learned quickly that there was a lot of wisdom in it. Book projects, like all projects, require tradeoffs. I tell clients that one » Read More