Bill was a genius. His clients said so. They loved the results they got by paying attention to his ideas. He was easily one of the smartest people I’ve ever known. But you probably don’t know much about him, because Bill never got that book done. Friends and coaches told him to write a book. They urged him to use the  »  Read More

Architect Louis Sullivan’s motto was: “Form follows function.” Sullivan thought that if you knew the purpose of a building, you could design it so it was easier to achieve that purpose. Probably the best example of that in history is the Bell Labs research center in Murray Hill, New Jersey. When the building opened  »  Read More

Garrett sent me an email with the following question: “When I ask people who write well how I can improve my writing, they tell me to ‘Just write.’ Is that really all there is to it? What do you think?” You Must Write Writing is like swimming or riding a bike. You must do it to learn it. Reading about  »  Read More

Carl thinks he’s ready to start writing his book. For years, he thought that he should write a book. A few months ago, Carl researched what goes into self-publishing, and he thinks he can do that. Today, he’s getting ready to plan his first draft. The odds are that Carl will begin by trying to outline his book  »  Read More