Writing a Book: The Important Final Chapter

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Writing a good book is a long slog. It takes months of hard work to pull things together and make your thinking clear. It’s natural end to let up a bit as you get toward the. Don’t do it. This Is Not the Time to Slack Off When I ran track, we learned to “run through the tape.” Our coaches wanted us to ease up only  »  Read More

The Book Writing Process for Business Authors

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If you’re thinking of writing a business book with a business purpose, here’s an overview of the basic process. I’ve sketched the key decisions you will need to make in each stage. If you want to chat about your options, use the form at the end of this link to contact me and set up a free Options Review  »  Read More

5 Quality Enhancing Suggestions for Writers

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Advertising legend David Ogilvy said that he preferred people with “well-furnished minds.” That’s what this post is about. There are lots of technical details to writing and you should master them. But there are also things that give you a well-furnished mind. That will improve your writing, deepen your knowledge  »  Read More

Writing a Book: How to Defeat the Blank Screen

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The best writing sessions start strong. They build momentum for writing and even for the rest of the day. But there’s a problem. Too many writers start their writing session by staring at the screen, starting to prepare to begin to get ready to write. They’re trying to think about what to say. Many of my clients  »  Read More

Sell Your Proposal with a Great Executive Summary

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In 1941, Prime Minister Winston Churchill wrote the following to his First Lord of the Admiralty: “Pray state this day, on one side of a sheet of paper, how the Royal Navy is being adapted to meet the conditions of modern warfare.” Some call it the “Executive Summary.” Less formal people might call  »  Read More

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