Most of my clients have never written a book when they come to me for the first time Part of my job as a coach is to help them master the basics of the book-writing process. Over the years I developed the following rules as easy ways to remember and talk about good book-writing practice. The Dabo Swinney Rule When  »  Read More

There are lots of reasons to write a book. You can write a book to boost your reputation and fees. You can write a book to have something to sit at the center of your marketing and service offerings. You can write a book to check something off your bucket list. Yet, there is one reason that doesn’t get mentioned  »  Read More

It’s human nature. We prefer easy to hard. When it comes to reading, we’re more likely to keep going when the reading is easy. We’re more likely to give up and go on to something else when the reading is hard. Alas, too many writers make it hard for the reader. Maybe they’re trying to prove  »  Read More

A book is not a broadcast. Only one person reads a book at a time, and you will write a better book if you write to that one person. The trick is figuring out which person to write to. That special someone Let’s be clear about a couple of things. You should write to a real person, not an avatar, a persona, or  »  Read More