There are many good reasons to want a book with your name on it. You can share your ideas or tell your story. You can share your wisdom, count it as an accomplishment, and use it to boost your business and reputation. That’s why so many people want to have written a book. The problem is, many of them don’t want to do » Read More
The Writing Edge for Business Writers: 12/7/18
07 Dec 2018
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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better. You need to get the most value you » Read More
Book recommendations for business leaders: 12/6/18
06 Dec 2018
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Stephen King says that if you want to be a writer, there are two things you must do: read a lot and write a lot. This is about the “read a lot” part. I include reading lists and book reviews that will help you do business more effectively and write better for business. In this post, I point you to reviews of » Read More
Book Promotion: 3 Phases for Success
04 Dec 2018
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Once upon a time, long, long ago, in the very galaxy we inhabit, books went out of print. Those times might as well be ancient history. If you publish a book today, it’s likely to be available for years. Promote your book as long as it’s available. Here are the three phases of eternal book promotion. Boom When your » Read More
The Writing Edge for Business Writers: 11/30/18
30 Nov 2018
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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better. You need to get the most value you » Read More