Most of the material that I’ve seen about how to write a book suggests that you start with some kind of planning. Some suggest you start with a business plan for your book. Others urge you to begin outlining. I have a different idea. Before you start writing or planning, take some time to get your head around what you » Read More
The Writing Edge for Business Writers: 8/10/18
10 Aug 2018
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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better. Every week I pick two posts from the » Read More
Book recommendations for business leaders: 8/9/18
09 Aug 2018
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Stephen King says that if you want to be a writer, there are two things you must do: read a lot and write a lot. This is about the “read a lot” part. I include reading lists and book reviews that will help you do business more effectively and write better for business. In this post, I point you to reviews of » Read More
Writing a Book: How to Keep Track of the Details
07 Aug 2018
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A couple of decades ago, a reporter asked a senior executive what it took to manage General Motors. I still remember his reply: “I don’t think you can actually manage General Motors,” he said. “I think the best you can do is keep track of it.” I’m sure that Mary Barra would disagree with that. She’s doing » Read More
The Writing Edge for Business Writers: 8/3/18
03 Aug 2018
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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better. Every week I pick two posts from the » Read More