How I Help

Every client and every situation is different, but the ways I helped them fall into four main groups. I’ve named them Accountability Partner, Spot Coaching, Manuscript Review, and Ghostwriting. Each one is described briefly in the chart below. You can also click through to a more detailed explanation.


How I Can Help

Accountability Partner

Scott was a fine writer who struggled to maintain his writing schedule. We agreed that he would report to me weekly on Monday about what he had accomplished the week before and what he had planned for the week ahead. Scott began writing regularly and increased his output dramatically.  


Is hiring me as your accountability partner right for you? Let’s set up a time to chat and find out.

Spot Coaching

Julie Winke Giulioni is a successful author. She was making steady progress on her second book, Promotions are So Yesterday, when she hit a rough spot. She had trouble with the conclusion/final chapter in the book. We reviewed what she had written for the book and the draft of the final chapter. Here’s what Julie had to say about her experience.

“When I recently faced a real crisis of confidence, I knew exactly who to turn to: Wally Bock, the ultimate writing coach. Wally’s deep expertise, insightful perspective, and affirmative style were exactly what I needed to get over the hump and back to work. The most profound and lasting outcome of our work together may be the new and more productive relationship he helped me to craft with an ongoing nemesis: the conclusion.”

Spot coaching is a good choice if you only want help with part(s) of the writing process. Here are some things I’ve helped authors with.

  • Book Project Planning
  • Book Project Management
  • Developmental/Substantive Editing
  • Structuring the Book
  • Structuring Individual Chapters
  • Sharpening the Definition of an Ideal Reader
  • Sharpening the Core Concept of the Book

Is spot coaching right for you? Let’s set up a time to chat and find out.


Manuscript Review

Do you want a professional analysis of your book? I’ll interview you about the book, who you are writing for, and what difference you want the book to make for readers and for you. Then, I’ll review your manuscript in detail. You’ll get a summary report and a marked-up manuscript. You can ask questions and clarify things in a phone conversation. I did that for Beau Beery with the manuscript for Multifamily Investors Who Dominate. Here’s what Beau had to say about the experience.

“I’m so glad I hired Wally because he offered content that was extremely rich that will make my book far better than my original version. He has an outstanding ability to offer suggestions on how passages could be more clear to the reader, what additions could be made that readers like, chapter flow, main ideas, the addition of charts, and the list goes on.”

Would you benefit from a professional review of your manuscript? Let’s set up a time to chat and find out.

Book Project Coaching

Every coaching situation is different. One coaching challenge is to help you develop good writing habits that fit your goals and your life. Another challenge is to help you create a great book that enables you to achieve your goals.

Suzi McAlpine is an executive coach with a unique perspective on burnout in the workplace and a compelling personal burnout story. We created a working pattern that allowed her to write her book while maintaining a demanding coaching and training schedule, write her award-winning blog, and fulfill her roles as a wife and mother. Suzi’s book, Beyond Burnout: How to Spot It, Stop It, and Stamp It Out, was a best seller in her home country, New Zealand, and helped her achieve her personal and professional goals. She said:

“If you were thinking of writing a book, and you thought about all the things that you wanted in a book writing coach that would help you write that great book that you had inside you – and then, if you created a rating out of five that you could give to a book writing coach, you would give Wally a 6. Because that’s how good he is.”

Are you considering a book project? If you think book project coaching will help you write a great book and achieve your goals, let’s schedule a chat.



In my experience, people engage a ghostwriter for two reasons. Some don’t want to take the time to write. Other activities have a bigger payoff. Others just don’t like the work of writing.

I only do a limited number of select ghostwriting projects. There is a waiting list.

If you want to find out more, let’s set up a time to chat.

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