Today, it’s harder than ever to keep your reader engaged and reading. Phones buzz. Social media alerts flash. The demands of work insist on being satisfied. If you’re a business author, you must have compelling material. That’s table stakes. It’s not enough to keep readers moving. Here are some things you can » Read More
Category: Better Writing
Writing Tips My Clients Love

One benefit of working as a ghostwriter and author coach is that I get to spend time with intelligent people who have deep knowledge of their subject. Of course, they’re all different. They vary in age, professional background, and writing experience. Some have toddlers at home while others have grown children. Some » Read More
Better Writing: Get Your Writing Rhythm
“It don’t mean a thing (if it ain’t got that swing).” That’s a saying of trumpeter Bubber Miley. Duke Ellington wrote a jazz standard based on it. Great writing certainly has rhythm and flow. The process of writing should, too. Your goal for every writing session should be to produce enough good writing to » Read More
Taking Stock
The New Year is a great time to take stock of your life and your writing. Here’s how Dan Pink describes this period in his excellent book, When: The Scientific Secrets of Perfect Timing. “The first day of the year is what social scientists call a “temporal landmark.” 15 Just as human beings rely on landmarks to » Read More
5 Ways to Do It Wrong
I tell my clients there’s almost always an array of good solutions to any writing problem. There’s usually many more than one right answer. But there are some very specific ways to get things wrong when you’re writing a book. Here are five of them. Start to prepare to begin to get ready Pondering, planning, or » Read More