1/18/13: The Writing Edge for Business Writers

Jan 18, 2013 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to pieces on why e-books cost so much, the publishing cycle, reasons to hire a book coach, and ten ways to build your authority.

From the Christian Science Monitor: Why do e-books cost so much?
“E-books don’t involve costs like paper, labor, and shipping, so why do they often cost more than their paperback counterparts? Here’s the answer, and why e-book prices may be falling in the future.  ”

From Kristen McLean: Build, Execute, then (finally) Publish
“For the last couple of days (see part one here and part two here) I’ve been sharing what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later.”

From Judy Cullins: 20 Reasons to Choose a Book Coach Over a Self Publishing Company
“You may be stuck on your book project now. Maybe you aren’t so happy with your book title. Your chapters seem a bit stinted and flat. You aren’t confident that you can do this rather daunting task. You aren’t sure who will buy your book or want your service. You don’t know much about marketing. You want to self-publish and when you start shopping, you learn that self-publishing companies cost more and can’t do what a devoted book coach can do for you.”

From Demian Farnworth: 10 Ways to Build Authority as an Online Writer
“You won’t build authority by copycatting another writer, even a very good one. But you can improve your influence by following some proven practices …

Tools and Such

From Dianna Booher: Strategic Writing Public Workshop

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Tools of Change for Publishing