2/22/13: The Writing Edge for Business Writers

Feb 22, 2013 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to pieces on getting more people to read your blog, novel experiments in publishing, the power of the author interview, how to write evergreen copy, and how Daniel Pink writes.

From Becky Robinson: How Can I Get More People to Read My Blog?
“In working with clients to build their online influence, this is a frequent question. There is no one clear cut answer about the best ways to generate more traffic on your blog — there are lots of answers.”

From Jenn Webb:  Novel experiments in publishing
“Authors experiment with publishing paths, readers discover books just fine, and publishers might be replaced by publishing teams.”

From Sherrie Wilkolaski: The Power of the Author Interview
“In today’s guest post, book marketing expert Sherrie Wilkolaski shares some terrific advice on how to use author interviews as a book promotion tool.”

From Allie Cooper: How to Write Evergreen Content to Boost your Business
“Since Google’s Panda and Penguin algorithm updates in 2011 and 2012, content that uses spam SEO practices has been penalized and quality is ever more crucial. Although keeping a news site or a blog up to date with fresh daily content is important and an effective way to generate traffic, your website must also have a solid backbone of  ‘evergreen’ content – or stuff that will not go out of date so easily – to stay relevant.”

From CopyBogger: Here’s How Daniel Pink Writes
“Brian Clark picked the brain of this influential thinker five years ago in a conversation that became Copyblogger’s first author interview. Brian also appeared in Dan’s first book, Free Agent Nation.”

Becky Robinson is my go-to friend and expert for launching business books. Every week, she publishes a book launch tip on her blog. This week’s tip is “Make It Easy to Share.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Tools of Change for Publishing


Becky Robinson’s Weaving Influence