2/9/13: The Writing Edge for Business Writers

Feb 9, 2013 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to pieces on how to think like a publisher, a list of “best” writers, ten things to write for your book launch, and whether thought leadership needs social media. There’s also this week’s book launch tip from Becky Robinson.

From WiseInk: How to Be a Writer Who Thinks Like a Publisher
“There are many mistakes to make as an indie author. We’ve seen them all. Common mistakes include not researching your audience ahead of time, underestimating your publishing expenses, and not hiring a professional editor. But here’s the biggest and most devastating mistake indie authors make: They forget to think like a publisher.”

From Writer’s Digest: Jodi Picoult: Top 10 Writers I Admire, and Why
“It’s time for another writerly list. If you liked Erik Larson’s Top 10 Essentials to a Writer’s Life and Sherman Alexie’s Top 10 Pieces of Writing Advice I’ve Been Given (Or That I’ll Pretend Were Given to Me), here’s an excellent one from bestselling novelist Jodi Picoult: Top 10 Writers I Admire, and Why.”

From Dana Sitar: 10 Things to Write to Help You Rock Your Book Launch
“You’ve written 20,000 to 80,000 words to craft a product that is irresistible to readers, and you’re ready to push your keyboard aside. Launch Week is just around the corner, and you want to focus on tweeting and monitoring your Amazon reviews. Not so fast!”

From Craig Badings: Does Thought Leadership Need Social Media?
“The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs. But are they?”

Becky Robinson is my go-to friend and expert for launching business books. Every week, she publishes a book launch tip on her blog. This week’s tip is “Organize Your Personal and Professional Contacts.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Tools of Change for Publishing


Becky Robinson’s Weaving Influence