Advice from the Masters: John Steinbeck

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As his Wikipedia entry notes, John Steinbeck wrote “twenty-seven books, including sixteen novels, six non-fiction books, and five collections of short stories.” The novels include Of Mice and Men, Grapes of Wrath, and Cannery Row. His nonfiction includes one of my favorite “traveling around America” books, Travels with Charley. Steinbeck was awarded the Pulitzer Prize in 1940 and the Nobel Prize in 1962.

Here’s a piece of advice for you whether you’re writing a novel, a business book, a blog post, or marketing copy.

“In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.”

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What People Are Saying

Brandon R Allen   |   17 Jun 2014   |   Reply

This one piece of advice has helped make writing blog posts and book much easier and allowed me to personalize my content. Great advice.

Wally Bock   |   17 Jun 2014   |   Reply

Thanks for the kind words. Writing to a single person is something great copywriters do, but not enough bloggers and authors. I’m glad Steinbeck’s advice helped.