You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.
You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on how to become a thought leader.
“Whether you’re writing a corporate blog post or an op-ed for the Wall Street Journal, you’re suddenly expected to share your perspective and insights. Why? Because a strong foundation of thought leadership helps build your organization’s reputation—and your own, as its leader—as a credible expert in a competitive field. Prospective customers have countless choices for any service or product they could possibly want to purchase, and they want to know their vendor is knowledgeable, ready to meet their needs, and on the cutting edge of innovation. So how do you go about it?”
Here’s a link to my recent post titled “Sitting Around the Electronic Campfire.”
Sources I Check Regularly
I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.