The Writing Edge for Business Writers: 8/22/14

Aug 22, 2014 | Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on strong, credible business writing and crafting a blog post that generates quality leads.

From Geoffrey James: 12 Tips for Strong, Credible Business Writing

“In a world dominated by email and social media, your success is directly proportional to your ability to influence others through the written word. Here are some business writing pointers with real-life examples:”

Wally’s Comment: Good advice with good examples. Worth a look no matter what kind of business writing you do.

From Henneke Duistermaat: 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

“Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.”

Wally’s Comment:  “Meaningful leads” is a key phrase in the above. Pretty much anybody can generate leads. Generating quality leads that turn into the right kind of business is more challenging.

Sources I Check Regularly

I find the posts and articles that I share with you on The Writer’s Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

The CopyBlogger Blog


Digital Book World

Becky Robinson’s Weaving Influence


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