The self-publishing boom resulted in an explosion of firms that claim they can do a good job of producing your business book. Many of them can. Many of them don’t. How do you tell the difference?
The answer to that one is simple: buy copies of business books they’ve published. Do not depend on a publisher or printers marketing copy or references. Invest some money and buy some of the business books produced by the publishers on your short list.
Examine the books. Ask yourself if you will be happy with a book that looks like the one in your hand representing you to the world.
Bottom Line
The book that a reader holds in his or her hand represents you to the world. Make sure the publisher you choose produces books that are what you want your book to look and feel like.