The Writing Edge for Business Writers: 5/17/19

May 17, 2019 | Reading Lists

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better.

You need to get the most value you can from your reading time. That’s why every week I pick the one post from the web’s multitudes that will help you get better. This week I’m pointing you to a post on

From Dorie Clark: How to Make Sure Your Book Gets Read

“In today’s crowded media environment, hiring a PR firm and crossing your fingers isn’t enough. Authors need to take charge of their own promotional process. As I’ve discovered in the course of launching three books over the past six years, the strategies below — all free — are the ones that truly move the needle on sales and will help you market effectively from day one.”

Here’s a link to my recent post titled “Putting Your Avatar to Work.”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Ali Luke

Alliance of Independent Authors

Ann Handley

Frances Caballo

Jane Friedman


Jenn dePaula

Jerry Jenkins

Joel Friedlander

Joanna Penn


Michele DeFilippo

Penny Sansevieri

Daphne Gray-Grant

Becky Robinson’s Weaving Influence

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