Tag: Books

What will books look like in ten years?

  |   Book Publishing

Jim Blasingame always asks me good questions. When I was on his show last Friday, the big question was: “What’s the new definition of a book?” The short answer is “Beats me.” Let’s review what happened the last time the definition of a book changed after Gutenberg invented his press  »  Read More

Books I Recommend: Influence: The Psychology of Persuasion

  |   Better Writing

Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion is the preeminent book on, well, the psychology of persuasion. It’s used as a textbook in marketing courses at universities all over the country. Now, I know what you’re thinking, “A textbook! Jeez!! I’m sure it’s full  »  Read More

Business Books and the Hero’s Journey

  |   Writing A Book

Joseph Campbell noticed that many different stories from many different cultures followed a similar plot pattern. Campbell called it, “The Hero’s Journey.” That “journey” turns out to be the basic plot of a lot of great stories. You don’t even have to go to mythology or folk stories  »  Read More

Book Recommendation: POP!: Create the Perfect Pitch, Title, and Tagline for Anything

  |   Better Writing

Author Sam Horn (an old friend) tells you early on that POP!: Create the Perfect Pitch, Title, and Tagline for Anything has two purposes. It will help you quickly capture interest and It will help you “break out, not blend in.” For that to happen, you have to read the book and then use one of many suggestions  »  Read More

Book Recommendation: Words that Sell

  |   Better Writing

“Nothing happens until someone sells something” is as true today as it ever was. And an awful lot of selling happens through the written word, in marketing pieces and sales letters and on your web site. The odds are that you’re not a professional copywriter, but you still have to sell with written words  »  Read More

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