Jim Blasingame always asks me good questions. When I was on his show last Friday, the big question was: “What’s the new definition of a book?” The short answer is “Beats me.” Let’s review what happened the last time the definition of a book changed after Gutenberg invented his press » Read More
Tag: Books
Books I Recommend: Influence: The Psychology of Persuasion
Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion is the preeminent book on, well, the psychology of persuasion. It’s used as a textbook in marketing courses at universities all over the country. Now, I know what you’re thinking, “A textbook! Jeez!! I’m sure it’s full » Read More
Business Books and the Hero’s Journey
Joseph Campbell noticed that many different stories from many different cultures followed a similar plot pattern. Campbell called it, “The Hero’s Journey.” That “journey” turns out to be the basic plot of a lot of great stories. You don’t even have to go to mythology or folk stories » Read More
Book Recommendation: POP!: Create the Perfect Pitch, Title, and Tagline for Anything
Author Sam Horn (an old friend) tells you early on that POP!: Create the Perfect Pitch, Title, and Tagline for Anything has two purposes. It will help you quickly capture interest and It will help you “break out, not blend in.” For that to happen, you have to read the book and then use one of many suggestions » Read More
Book Recommendation: Words that Sell
“Nothing happens until someone sells something” is as true today as it ever was. And an awful lot of selling happens through the written word, in marketing pieces and sales letters and on your web site. The odds are that you’re not a professional copywriter, but you still have to sell with written words » Read More