Tag: creativity

Creativity: Capturing your ideas

  |   Better Writing

“I need to start recording things.” Michael Wade comes to that conclusion at the end of his post, “Something about The Meaning of Life.” He describes a situation that’s common to anyone who’s had a good idea. If you don’t capture it right away it disappears. Capture those  »  Read More

Writing Better: Learning from Nucor

  |   Better Writing

Nucor gets a lot of things right Nucor is an impressive company. They’re the largest steelmaker in the United States. They’re also North America’s largest recycler of any material. They’re a pretty creative bunch, too. They’ve been responsible for several major technological breakthroughs, but  »  Read More

Writing from both sides of your brain

  |   Better Writing

Formally it’s “lateralization of brain function.” More commonly people refer to their left and right brain. Whichever name you choose, you need both parts of your brain to write well. Left brain, right brain Read Kendra Cherry’s article, “Understanding the Myth of Left Brain and Right Brain  »  Read More

Writing well: Linear and Non-Linear Thinking

  |   Better Writing

Writing is systematic, structured, and linear. Imagination is not. Imagination is all about making connections between things that weren’t connected in your mind before. It’s a form of juggling, but with ideas. If you want to write a great book or great blog posts, you’ve got to use your imagination. But  »  Read More

3/14/14: The Writing Edge for Business Writers

  |   Better Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to  »  Read More

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