Tag: Good Writing

Keep ‘em Reading

  |   Better Writing
Keep ‘em Reading thumbnail

Today, it’s harder than ever to keep your reader engaged and reading. Phones buzz. Social media alerts flash. The demands of work insist on being satisfied. If you’re a business author, you must have compelling material. That’s table stakes. It’s not enough to keep readers moving. Here are some things you can  »  Read More

Writing Tips My Clients Love

  |   Better Writing
Writing Tips My Clients Love thumbnail

One benefit of working as a ghostwriter and author coach is that I get to spend time with intelligent people who have deep knowledge of their subject. Of course, they’re all different. They vary in age, professional background, and writing experience. Some have toddlers at home while others have grown children. Some  »  Read More

The Three-Legged Stool of Great Business Books

  |   Writing A Book

Great business books offer information, insight, and inspiration. They show readers how to do things differently and more effectively. Great business books are well written. They use simple language and sentence structures to get the meaning across. They use illustrations, exercises, and structure to make things better for  »  Read More

Different Kinds of Editing and Different Kinds of Editors

  |   Writing A Book

Here’s part of George’s email: “I’m confused. I’m done writing my book and I know I need a professional editor. But what kind? What’s the difference between a developmental editor, a content editor, a copy editor, and a proofreader? Help!” When I was cutting my teeth as a young  »  Read More

3 Ways to Make Your Writing Distinctive

  |   Better Writing

Distinctive Matters My friend, Scott McKain, wrote a marvelous book a few years ago, titled The Collapse of Distinction.  One core message of the book is what Scott calls “The Ebert Effect.” “When people, from their perspective are inundated with indistinguishable choices, they perceive a product  »  Read More

← Older Posts