Tag: Good Writing

3 Ways to Make Your Writing Distinctive

  |   Better Writing

Distinctive Matters My friend, Scott McKain, wrote a marvelous book a few years ago, titled The Collapse of Distinction.  One core message of the book is what Scott calls “The Ebert Effect.” “When people, from their perspective are inundated with indistinguishable choices, they perceive a product  »  Read More

Whose critique counts most?

  |   Better Writing

All feedback is not created equal. Some people think a business book should be written like an academic paper. Others don’t know enough about business or writing to be helpful. You may have to ask some people like that to review your manuscript for social reasons. But you don’t have to give their critique the  »  Read More

4 Questions to answer before you write a word

  |   Writing A Book

Great business books move us and inspire us. If you want to write one, here are four questions you should answer before you write a single word. Who is my reader? Note that the question is not “Who are my readers?”  Markets don’t buy books. Demographic descriptions don’t buy books. Only people buy  »  Read More

Write for the ear

  |   Better Writing

Anthropology professor Tanya Marie Luhrmann shares a brief history of spoken and written language in her New York Times opinion piece, “Audiobooks and the Return of Storytelling.” “for most of human history literature has been spoken out loud. The Iliad and the Odyssey were sung. We think that the Homeric  »  Read More

Better Writing: 3 things not to do

  |   Better Writing

Whether you’re writing a book, a blog post, or a memorandum you want to get an idea from your brain to the reader’s brain. That’s more likely to happen if you avoid these three common mistakes. Don’t try to be creative. Spend your creative energy on developing ways to make your point clearly. Trying  »  Read More

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