“Everyone has a book inside them and, in most cases, that’s where it should stay.” That quote, or something very much like it, has been attributed to many writers. There’s Christopher Hitchens, Shelby Foote, Winston Churchill, Somerset Maugham, and a bevy of others. The truth is, if you can read a book » Read More
Tag: Making Money
How will you measure the success of your book?
“Can you guarantee that we’ll write a bestseller?” I’m a book writing coach, so I get that question a lot. I think it’s because most of the people who contact me think the only way to measure a book’s success is whether it’s a bestseller. That’s true even though most of them are » Read More
Answer these 4 questions to make your book a success
Your book better be good. Today more business books are being published than ever before. And that’s just the tip of the iceberg. Your business book won’t compete only with other business books. It will also compete with every other way your readers learn about new and better ways to do business. There are » Read More
The Manuscript’s Done but the Work’s Just Begun
Whew! It’s done! After a year or more, your manuscript is done That’s a big deal. Celebrate, but not too long. You’ve achieved a major milestone, but there is still a lot of work to be done to make your book successful. A great book will define you in the marketplace for a decade. It can be the most important » Read More
Why should a publisher invest in you?
Every publisher wants to sell books. That goes for self-publishers every bit as much as for legacy publishers. Publishers invest in authors. They spend money to cover the cost of publishing. They spend money on marketing and distribution. That goes for self-publishers every bit as much as for legacy » Read More