Tag: Writing A Book

Better Writing: Write to Inform, Not to Impress

  |   Better Writing
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It’s not about you. People pick up a copy of your business book because they want to solve a problem or answer a question. They think you can help. They don’t care whether you’re a “great writer.” They do care about whether you can help them answer that question or solve that problem. Here are some ways you  »  Read More

4 Stages of Learning to Write Well

  |   Better Writing
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Do you want to learn to write well? Like any other complex skill, it looks a lot easier than it is to actually do. And, also like any other complex skill, it’s going to take a bunch of time and hard work. That’s okay, everything worthwhile you’ve ever done was hard. After half a century of writing and 20 years of  »  Read More

Keep ‘em Reading

  |   Better Writing
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Today, it’s harder than ever to keep your reader engaged and reading. Phones buzz. Social media alerts flash. The demands of work insist on being satisfied. If you’re a business author, you must have compelling material. That’s table stakes. It’s not enough to keep readers moving. Here are some things you can  »  Read More

Writing Tips My Clients Love

  |   Better Writing
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One benefit of working as a ghostwriter and author coach is that I get to spend time with intelligent people who have deep knowledge of their subject. Of course, they’re all different. They vary in age, professional background, and writing experience. Some have toddlers at home while others have grown children. Some  »  Read More

Don’t worry about the horse being blind

  |   Writing A Book

Alabama head coach Nick Saban has a “system.” Football coach and genuine character John Madden had a saying: “Don’t worry about the horse being blind. Just load the wagon.” They’re both after the same thing. They want their players to concentrate on their individual job and not worry  »  Read More

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