You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better. You need to get the most value you  »  Read More

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Even though writing and storytelling and blogging and SEO aren’t your day job, you want to do them better. You need to get the most value you  »  Read More

I was lucky to have great editors early in my career. They did what you expect editors to do, they took my copy and made it better, but they did more. They saw their job as coaching me to become a better writer. The first couple of times that Jon asked me to “come around here,” to his side of the desk, I was angry and  »  Read More

There’s a dangerous myth going around. It says some people are creative and the rest of us are not. It says creativity is a magical gift you can’t improve on. Wrong and wrong again! Human Beings Are Creative Getting good ideas is the core activity of creativity. The good news is that every human being with a brain gets  »  Read More