Mark Collier was one of the first people to use YouTube to do business. A publishing company approached him about writing a book that would help others do it, too. In a great article, “So You Want to Write a Book? Here’s 10 Things You Need to Know to Get Published,” Mark describes his thoughts when that happened.
“Figure out what you want to write about. This sounds very easy, but it’s not. You need to figure out what book YOU were meant to write. The book that no one else could write. Four years ago, I was approached by an editor to write a book on marketing on YouTube. Remember this was 2008, and there were very few social media books at the time. I was really excited at the prospect of having my own book for about 5 mins, till I realized that I wasn’t really interested in writing a book about marketing on YouTube. And I also didn’t want to tour the country speaking on the topic. I was pitched on a couple of other book ideas over the next couple of years, but I finally decided that Think Like a Rock Star was the only book I wanted to write.”
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