Advice from the Masters: Mark Schaefer

Aug 24, 2016 | Writing A Book

Mark W. Schaefer describes himself as “a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world.” He’s the author of The Content Code: Six essential strategies to ignite your content, your marketing, and your business.

Schaefer wrote a blog post about the process of writing that book. The post is titled “Behind the scenes: How to write a business book.” It’s filled with his description of his planning, research, and writing process. Here’s one bit that caught my eye.

“I immersed myself in a single topic for a year. As a result, I’m pretty sure there is nobody on earth who knows more about igniting content than me. What I learned will help me become a better teacher, blogger, and business consultant. I basically spent the last year giving myself the equivalent of an advanced degree in content marketing.”

Want more? Check out the complete list of Advice from the Masters posts

If you want even more writing advice from writers, check out Jon Winokur’s blog, “AdvicetoWriters.”

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