Stephen Key is the author of One Simple Idea: Turn Your Dreams Into a Licensing Goldmine and three other books. He wrote an article for Entrepreneur titled, “So You Want to Write a Business Book.” There he suggests four things you need to have a successful book: a platform, an incentive, a way to promote the book, and “a great writer.” You can read the whole article for the other three. Here’s the “great writer” part.
“You yourself don’t need to be a great writer to write a best-selling book. It’s your insights that matter. Colleen Sell, the ghostwriter I hired to help me write One Simple Idea, did a fantastic job. Her experience was invaluable. In fact, I highly recommend hiring a professional to help you.”
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If you want even more writing advice from writers, check out Jon Winokur’s blog, “AdvicetoWriters.”