Advice from the Masters: Claude Hopkins

  |   Better Writing Print Friendly and PDF

Claude Hopkins was one of the great advertising copywriters of all time. He wrote an entire book, Scientific Advertising, about how to write great copy. He thought the process of writing great copy started with doing research.

A lot of his advice is as relevant for business book writers today as it always has been for advertising copywriters. Here’s some advice about style in business copy.

“Fine writing is a distinct disadvantage. So is unique literary style. They take attention away from the subject.”

Want more? Check out the complete list of Advice from the Masters posts.

Join The Conversation

What People Are Saying

There are no comments yet, why not be the first to leave a comment?