My father was Lutheran pastor. Over the years there were many opportunities for him to advise younger, less-experienced pastors on how to do the job well. One piece of his advice will work for you if you blog.
Dad’s advice was: “If you visit your parishioners during the week and talk with them, you’ll never have to wonder what to preach about on Sunday.”
If you talk to your customers and potential customers and people like those who read your blog you’ll never have to wonder what to write about. Have conversations. Take some notes. Then let your natural creativity take hold.
This has worked for me for years. The great majority of my posts were sparked by a conversation the week before. This post is one of them.