The Writing Edge for Business Writers: 2/5/16

Feb 5, 2016 | Better Blogging

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. Some weeks there are more pointers than others.

This week I’m pointing you to pieces on promoting your blog on social media and improving your author’s blog.

From BloggingPro: How Do I Start Promoting My Blog On Social Media? A Beginner’s Guide

“Social media provides the opportunity to reach many readers on the platform they prefer. Regardless of whether your blog is for a business or you are a full time blogger in some niche industry; the purpose of starting a social media account should be to share your content and to get your content to spread like wildfire. It offers you the opportunity to develop your brand, generate interest in that brand and then drive traffic to your website.”

From Joanna Penn: 7 Mistakes You’re Making With Your Author Blog And How To Fix Them

“But many people jump into blogging too fast without learning what’s important and how to do it effectively. They waste time and energy and end up complaining about lack of traffic, sales or comments. This is particularly pertinent for authors, because we only have time for a certain number of words per day!”

Sources I Check Regularly

I find the posts and articles that I share with you on The Writing Edge in many places. But there are a few that provide insightful pieces again and again. Here they are.

Digital Book World

Frances Caballo

Joel Friedlander

Joanna Penn

Men with Pens

Merce Cardus


Becky Robinson’s Weaving Influence