Deborah Jackson is a great example of how to make money from your book, even if you don’t make it from book sales. Deborah was thinking about marketing possibilities for the whole time we worked on her book.
Deborah’s a marketing consultant, based in Brisbane, Australia. As we worked she brought up marketing possibilities and potential products that might grow from her book. Here are a few that she considered.
- Paid speeches, especially at marketing events
- Training opportunities
- Coaching opportunities
The result is a good example for business book authors. Visit Deborah’s site to see how she’s wrapped several product and service offerings around her book.
You probably won’t make much money from book sales, but you can counter that by increasing your income from products and services.