Most people who write books want to sell at least a few of them. That’s where your table of contents can help. Here’s why. People use the table of contents to help decide what book to buy Here’s how most people go about buying a book. They usually start with either a recommendation or a search. Whether  »  Read More

No matter what you’ve heard, people judge a book by its cover. When a potential reader sees the cover of your book, he or she decides whether to find out more about your boot. It doesn’t matter if your cover design costs $100 or $1,000. It also doesn’t matter if the cover design has won awards, or if your aunt Susie  »  Read More

Once upon a time, long, long ago, in the very galaxy we inhabit, books went out of print. Those times might as well be ancient history. If you publish a book today, it’s likely to be available for years. Promote your book as long as it’s available. Here are the three phases of eternal book promotion. Boom When your  »  Read More

Dan Poynter was the self-publishing guru. His Self-Publishing Manual is still worth reading, and many of us have shaped our publishing strategies based on his advice. Recently, I was talking to a current client about how many books to print, when I found myself sharing one of those memorable Poynter pointers. Give Away A  »  Read More