Category: Profit

Why authors don’t market their books

  |   Profit
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“The average book published today is selling less than 300 print copies over its lifetime in the US retail channels.” Steve Piersanti said that in his marvelous article, “10 Awful Truths About Publishing.” If you’re an author or just thinking about writing a book, add that article to your  »  Read More

Speaking: The Ideal Companion for Your Book

  |   Profit
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If you expect to make money from the sales of your book, you’d best think again. Today the average book sells less than 300 print copies over the course of its lifetime. The number of books in print has increased dramatically over the last ten years, but the number of books purchased has not. That’s why  »  Read More

Profit: Where do authors get the money to cover their costs?

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I’m a ghostwriter and a book writing coach. My clients hire me because they want to create the best possible book. They know their subject matter, but they don’t know how to put a great book together. They hire me because I’m a professional writer and because I bring experience and knowledge of publishing to the  »  Read More

How to Write a Book that Will Make Money

  |   Profit

According to Jane Friedman’s Electric Speed newsletter, 90 percent of books didn’t sell more than 5,000 copies during 2020. She says that’s true of most years, not just 2020. Sure, making those bestseller lists seems like a worthy goal. But there are lots of books, like those written by several of my clients, that  »  Read More

Authors: How to make money beyond book sales

  |   Profit

Hardly anyone makes money from book sales. That’s true, but if that were all there was to the story, hardly anyone would write books. There’s good news, though. There are tons of ways for you to make money from your book besides selling it. I’ve divided them into four basic ways. Increase Fees and Engagements A good  »  Read More

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