Lynn McGinnis helps self-published authors build and grow their platforms, gain visibility, and reach their unique author marketing goals through...
How to Build an Author Platform from Scratch
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Profit
Why authors don’t market their books
"The average book published today is selling less than 300 print copies over its lifetime in the US retail channels." Steve Piersanti said that in...
Speaking: The Ideal Companion for Your Book
If you expect to make money from the sales of your book, you'd best think again. Today the average book sells less than 300 print copies over the...
Profit: Where do authors get the money to cover their costs?
I’m a ghostwriter and a book writing coach. My clients hire me because they want to create the best possible book. They know their subject matter,...
How to Write a Book that Will Make Money
According to Jane Friedman’s Electric Speed newsletter, 90 percent of books didn’t sell more than 5,000 copies during 2020. She says that’s true of...
Authors: How to make money beyond book sales
Hardly anyone makes money from book sales. That’s true, but if that were all there was to the story, hardly anyone would write books. There’s good...
Make your table of contents a selling tool.
Most people who write books want to sell at least a few of them. That's where your table of contents can help. Here's why. People use the table of...
Making Money from A Book: Six Thoughts about Business Book Covers
No matter what you’ve heard, people judge a book by its cover. When a potential reader sees the cover of your book, he or she decides whether to...
Book Promotion: 3 Phases for Success
Once upon a time, long, long ago, in the very galaxy we inhabit, books went out of print. Those times might as well be ancient history. If you...
Making Your Book a Success: A Suggestion from Dan Poynter
Dan Poynter was the self-publishing guru. His Self-Publishing Manual is still worth reading, and many of us have shaped our publishing strategies...
