Category: Profit

Making Your Book a Success: A Suggestion from Dan Poynter

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Dan Poynter was the self-publishing guru. His Self-Publishing Manual is still worth reading, and many of us have shaped our publishing strategies based on his advice. Recently, I was talking to a current client about how many books to print, when I found myself sharing one of those memorable Poynter pointers. Give Away A  »  Read More

Promoting Your Book: Marketing Never Ends

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Here’s how it worked in the old days. When your book came out, you wanted to make a great big splash and lots of sales. If you could do that, your publisher might put your book on their “back list.” If that happened, your book would continue to sell. If it didn’t, your book might take its place in your list of  »  Read More

The Writing Edge for Business Writers: 9/1/17

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You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the  »  Read More

Advice from the Masters: Seth Godin

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Seth Godin is the master of provocative advice. That’s why so many of us read his books and his blog. My favorite Seth Godin book is The Dip. In the midst of all the advice about staying the course and persevering, Seth writes a great little book about when and how to quit. That’s why I’m pointing you to a whole list  »  Read More

Advice from the Masters: Chip Bell

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Chip Bell has written twenty-two books. So far. When I interviewed him about how he wrote his latest book, Kaleidoscope, I also asked him what advice he would give to someone who was writing their first book. Here’s what he said. “There are a lot of people who write books and then they don’t want to put the energy or  »  Read More

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