Category: Profit

Make your table of contents a selling tool.

  |   Profit

Most people who write books want to sell at least a few of them. That’s where your table of contents can help. Here’s why. People use the table of contents to help decide what book to buy Here’s how most people go about buying a book. They usually start with either a recommendation or a search. Whether  »  Read More

Making Money from A Book: Six Thoughts about Business Book Covers

  |   Profit

No matter what you’ve heard, people judge a book by its cover. When a potential reader sees the cover of your book, he or she decides whether to find out more about your boot. It doesn’t matter if your cover design costs $100 or $1,000. It also doesn’t matter if the cover design has won awards, or if your aunt Susie  »  Read More

Book Promotion: 3 Phases for Success

  |   Profit

Once upon a time, long, long ago, in the very galaxy we inhabit, books went out of print. Those times might as well be ancient history. If you publish a book today, it’s likely to be available for years. Promote your book as long as it’s available. Here are the three phases of eternal book promotion. Boom When your  »  Read More

Making Your Book a Success: A Suggestion from Dan Poynter

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Dan Poynter was the self-publishing guru. His Self-Publishing Manual is still worth reading, and many of us have shaped our publishing strategies based on his advice. Recently, I was talking to a current client about how many books to print, when I found myself sharing one of those memorable Poynter pointers. Give Away A  »  Read More

Promoting Your Book: Marketing Never Ends

  |   Profit

Here’s how it worked in the old days. When your book came out, you wanted to make a great big splash and lots of sales. If you could do that, your publisher might put your book on their “back list.” If that happened, your book would continue to sell. If it didn’t, your book might take its place in your list of  »  Read More

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