Category: Writing A Book

Murphy’s Law and the First-Time Business Author

  |   Writing A Book

You’ve heard of Murphy’s Law, but do you know where it came from? I don’t either, at least not for sure. One origin story says it’s named for a Captain Edward Murphy. He was an Air Force engineer working on a project at Edwards Air Force Base in the late 1940s. No one is sure if he actually said what we call  »  Read More

What difference will your book make?

  |   Writing A Book

Most of the people I work with write business books. They write them to improve their reputation, income, and opportunity. If you’re writing a book to make a literary reputation, this post is not for you. Go find something that will be more helpful. If you’re writing a business book, your book must make a difference  »  Read More

Writing a Book: How not to write a dull, boring business book

  |   Writing A Book

No one ever sat down to write a dull, boring business book. OK, then why are there so many of them? Here are things you can do to keep your book from winding up in the dull and boring bin. Compelling Content to Make It Interesting Great content is the key to a fascinating business book. Pick up any of the great business  »  Read More

Discipline is not enough to finish that book

  |   Writing A Book

Many writers dream of having nothing to do but write. Reality is very different most of the time. Most business book writers have to wedge writing work into an already full schedule. It’s difficult. It takes discipline. You need discipline to do the hard work when you’d rather not. It takes discipline to sit down alone  »  Read More

To write a better book, do these five things before you start writing

  |   Writing A Book

Too many business authors write their book and then figure out how to market it. If you want your book to be successful, do it the other way. Here’s what you can do to plan the marketing before you write your book. Who’s Going to Read Your Book? You probably have a rough idea in your head of who will read your book  »  Read More

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