Category: Writing A Book

Planning Your Nonfiction Book: Your Reader

  |   Writing A Book
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Writing a great nonfiction book will take you more than a year of hard work. Before you commit to that project, you should think deeply about whether your book is likely to succeed. Think about who’s going to read your book and why. Think about whether there are enough people like your ideal reader to make the book a  »  Read More

Why should a publisher invest in you?

  |   Writing A Book
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Every publisher wants to sell books. That goes for self-publishers every bit as much as for legacy publishers. Publishers invest in authors. They spend money to cover the cost of publishing. They spend money on marketing and distribution. That goes for self-publishers every bit as much as for legacy  »  Read More

Is this your first book?

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Recently a friend of mine told me she was thinking about writing a book. She asked me what she needed to know. This post is an expanded version of my e-mail response. Before we get to the details, though, let me set the stage. My friend is an excellent writer. She’s written articles, blog posts, and white papers. She  »  Read More

Better Together: Writing Your Book with a Partner

  |   Writing A Book

The internet was new then. Some people thought I was an expert because I was just a little way in front of them learning about this new technological marvel. That’s why Jeff Senne called me. I knew Jeff from the National Speakers Association. He worked mostly with financial organizations. He wanted to know a book  »  Read More

Don’t worry about the horse being blind

  |   Writing A Book

Alabama head coach Nick Saban has a “system.” Football coach and genuine character John Madden had a saying: “Don’t worry about the horse being blind. Just load the wagon.” They’re both after the same thing. They want their players to concentrate on their individual job and not worry  »  Read More

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