Kerry isn’t his real name, but he had a real problem. He’d been thinking about writing his book for a couple of years and he had lots of ideas. He’d sit down to write his first draft and write for a bit then realize things weren’t going the way he thought they might and stop. Then he tried again » Read More
Category: Writing A Book
How Long Should It Take to Write My Book?

It’s one of the questions that first-time clients are likely to ask. They want to know how long their book project is going to take. The first thing I suggest is to ditch the “should” because there is no one-size-fits-all in writing. Every writer and writing project is different and there are lots of » Read More
7 Reasons You May Not Finish Your Book

Lots of people want to write a book. Very few people do. After writing books myself for more than 50 years and coaching other people through the process for more than 20, I’ve identified seven common reasons why people who want to write a book never get the job done. You never start it. I think this is » Read More
Writing Your Book Should be a Learning Journey

There are lots of reasons to write a book. You can write a book to boost your reputation and fees. You can write a book to have something to sit at the center of your marketing and service offerings. You can write a book to check something off your bucket list. Yet, there is one reason that doesn’t get mentioned » Read More
Who are you writing to?

A book is not a broadcast. Only one person reads a book at a time, and you will write a better book if you write to that one person. The trick is figuring out which person to write to. That special someone Let’s be clear about a couple of things. You should write to a real person, not an avatar, a persona, or » Read More